What is Fellow Kids?

How do you do, Fellow Kids? This is your source to demystify GenAlpha and GenZ culture and trends… and of course, how these changes impact marketing and brands.

How often will you hear from me?

This will start as a biweekly or weekly newsletter (let’s see how it goes!)

Why should you listen to me?

I am obsessive about culture and have a strong intuition about what’s next. Don’t believe me? I’ve staked my career on it.

I have over 17 years of experience leading teams in global 360 marketing and digital franchise development. With a career spanning iconic brands such as Disney, Netflix, CBC and National Geographic - positioning the brand at the forefront of culture while delivering meaningful business outcomes.

Currently serving as the Vice President of Marketing & Social for Disney Branded Television, on global franchises - Percy Jackson, Bluey, Doctor Who, Marvel’s Spidey and his Amazing Friends, Goosebumps and more. In this role, I also oversee the social brands and communities for Disney Channel, Disney Junior, and Disney Television Animation.

Prior to joining Disney, I led Global Creative Marketing campaigns at Netflix, leading Global campaigns and the community strategy for the hero @Netflix brand.

I am a marketing specialist with an expertise in kids, youth, family, and fandom.