Archive - Fellow Kids by Abby Ho

Micro is Macro, Parasocial is Evolving, and Netflix Has a Burner

The great flattening, niching down, why social media is becoming less “social” and more “media,” building in public, and whether AI is the big…

Jun 9 •

💥 Quickfire Edition: GenZ & Alpha Paradoxes

Let's keep it short and a little personal this week on Fellow Kids. Your go-to source for GenZ and Alpha.

Jun 2 •

May 2025

Movement marketing, Digital Studio M&As, and F* airballs

Unpack how marketing has evolved into movements, some creator economy predictions, GenAI animation studios and lots of headlines!

May 27 •

Future business, ugly ads and aura farming

Kids are fully immersed in digital ecosystems where YouTube, Roblox, and TikTok aren’t just entertainment—they're identity-building platforms, discovery…

May 19 •

YT Gore & Recession Core

Playable brands, recession core, GenZ’s preference for UGC, concerns about YT safety amidst AI generated videos, and AI therapists… only a few of the…

May 12 •

It's gonna be May

I’m rotting my brain on social media so you don’t have to! Here are just a few things going on with our fellow kids this month

May 2 •

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